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The real reason Blade Runner flopped at the box office

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The key to making a solid, big-budget studio movie is to make it as accessible as possible to as many viewers as possible. In other words, hit movies tend to be broad. Movies like the Star Wars saga and those in the Marvel Cinematic Universe are so successful because they don’t take themselves too seriously and seek to entertain everyone. The plot is easy to follow, the dialogue is simple, and the action sequences are plentiful, making for a light viewing experience. This is exactly where Blade Runner failed to perform. Scott really didn’t have much interest in making a cookie-cutter film, and instead wanted to work his artistic muscles a bit.

Anyone familiar with Blade Runner, and even its 2017 sequel, Blade Runner 2049, can tell you how niche the movie is. The pacing is slow, the story is layered and often difficult to access, and the little action sprinkled across its roughly two-hour runtime isn’t very extravagant. This isn’t the kind of movie designed for the whole family to go out and enjoy together on a weekend, and most didn’t.



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